Charity becomes first in UK to use "smart advertising"

Media outlet: 
The Telegraph
Friday, October 11, 2013

A charity campaigning against torture has become the first to release a "smart advert" in a move that could change the way fundraising is done in the UK.

Freedom From Torture's advert will target people more likely to donate thanks to software being trialled by Sky that changes which commercials appear on individual televisions.