Changing the Conversation on Asylum: A Messaging Guide

Freedom from Torture is proud to launch 'Changing the Conversation on Asylum: A Messaging Guide', a new report based on research into the most persuasive narratives around refugee rights in the UK.

This messaging guide is a tool to help the refugee and migrant advocacy sector to think tactically, play to our strengths and win.

In this new guide, we take a look at the methodology and messages that can help us carve out a new approach that will be successful in persuading the public that seeking safety is a fundamental human right.

Freedom from Torture is grateful for the work done by the Race Class Narrative project in the USA, led by Anat Shenker-Osorio. We used elements of the methodology and messages in the Race Class Narrative project for this work.

This messaging guide was produced by Ellie Mae O’Hagan with Freedom from Torture. Ellie Mae O’Hagan is a fellow of the Global Messaging Programme run by NEON, Australian Progress and Anat Shenker-Osorio.

The report includes:

  • A ‘do’s and don’ts’ guide
  • A messaging format for persuading the people we need to persuade, and energising our base
  • Messaging principles

Read the summary report here >>>

Read the full report here >>>

Read the report

More than 120 people from across the refugee and migrant sector joined us on Friday 7th May for the online launch of 'Changing the Conversation on Asylum: A Messaging Guide'. 

You can see the slideshow from the webinar here.

You can watch a video recording of the webinar below.

Please forward this page to anyone you think might find it useful!

To find out more about our research and stay involved, email [email protected]..